\nOne that only broadcasts the show and that’s it?
\n
![\"music\"](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493297166-live_radio_chat.jpg\")
<\/p>\nJust how important is listener engagement\u00a0to your online broadcast?<\/p>\n
The answer: really important! Up to 86% of users return\u00a0to a website if they feel like they are a member of a community.\u00a0This sense of community may be developed through the use of group chats, message forums, social networks, or a combination of all of the above.<\/p>\n
If you are an online broadcaster using the MixCloud platform or another broadcasting service to produce an online or offline radio show, it may be in your best interests\u00a0to consider developing a community around your broadcast.<\/p>\n
Whether you like it or not, the reality is that your audience likely wants more than just your music, podcast or live show. They expect to engage with you, send in their opinions and feedback, and feel like they are a meaningful part of the show.<\/p>\n
It makes sense, of course.<\/p>\n
After all, given all of the many options, which radio\/DJ station\u00a0would they rather listen to?
\nOne that only broadcasts the show and that’s it?
\n<\/p>\n
OR<\/strong><\/span><\/p>\n Your audience wishes to\u00a0listen to some great music, a podcast or a live show. They choose to spend their time listening to you. They value their time, a LOT. Hopefully, you respect and appreciate their choice to listen to you and make an effort to fulfill their expectations. But….<\/p>\n You get the idea!\u00a0Broadcasting your audio is, of course, a good way to start and initially attract an audience. But if you want to develop faithful listeners, you need to ask yourself those questions in order to best understand how\u00a0to engage with your audience.<\/p>\n Figuring out how to do this can be tricky, and if done wrong, may make your business look bad. So today, whether you want to engage your audience on MixCloud\u00a0or elsewhere, we\u2019re going to cover the right way to create\u00a0engagement for your business, while also highlighting what may not work so well while using the MixCloud platform.<\/p>\n When it comes to creating\u00a0good engagement, there\u2019s one factor that, above all others, can have a huge impact.<\/p>\n The bad news is that it\u2019s not easy. It\u2019s not a sexy \u201chack\u201d or a silver bullet. It takes work.<\/p>\n But the good news is that it\u2019s simple, straightforward, and it really works.<\/p>\n The single most important thing you can do to develop great engagement\u00a0is deliver an amazing customer experience. This will make your live broadcast unique and attractive to your audience.<\/p>\n Customers love businesses and organizations that treat them well. Like stated above, \u00a086% of\u00a0users will return to a website (and make a purchase as well) \u00a0if they had a good user experience, as found by Oracle in their Audience Customer Experience\u00a0Impact Report<\/a>.<\/p>\n Happy audiences help you grow your business in other ways, too. One American Express survey found that on average, happy customers tell an average of nine people about their experience.<\/p>\n Focusing on your audience experience isn\u2019t just a good idea. It\u2019s absolutely critical, especially if you want to build the foundation necessary to\u00a0ensure that your audience will say\u00a0great things about you online.<\/p>\n There are several ways to engage your audience. You may choose one way or a combination of ways. But always stat focused on this question:\u00a0what is your overall goal?<\/p>\n You want to give your audience a reason to come back to your Mixcloud account or your website. You want to create a sort of community where you are the SUBJECT and center of it. There are three option that you may consider if you have a website.<\/p>\n Now, this is all good for websites, but does this information apply when you have a MixCloud profile?<\/p>\n To add a widget to a website, you will need access to the HTML code page so you can insert the actual widget code. However, this is not the case with hubs (broadcasting platforms), so adding a code into MixCloud is not possible. This is common in platforms, as adding code might introduce a major risk to the platform.<\/p>\n Indeed you are not able to add code to platforms such as MixCloud, BUT you can add URL links to your profile. Just as within a \u00a0YouTube description where you can add a URL to your video profile, MixCloud allows you to add a URL to your description. This leaves us with:<\/p>\n Because we’ve recognized the impossibility of adding a Contact Us Form or Live Chat,\u00a0we are left only with the Chat Room option.<\/p>\n There\u2019s no question about it: a chat room is something we have grown very accustomed to. They pop up all the time\u00a0in websites and apps and we often participate in our own chat rooms<\/a> by being part of group discussions.<\/p>\n As a MixCloud broadcaster, incorporating a chatroom into your website is very beneficial. It allows you to:<\/p>\n In order to best incorporate the group chat<\/a>, you need to know some key points about\u00a0chat rooms for community building purposes.<\/p>\n Using a chat room has some rules. Let’s try to cover the three most common rules you need to follow when you have a chat room for business purposes.<\/p>\n So, once you are familiar with the concept and rules, you can begin the process of increasing listener engagement by adding a chat room. It really could be a game-changer for your online broadcast!<\/p>\n Step 1:<\/strong> First, register in the RumbleTalk home page<\/a>. If you need more information, you can read the getting started guide.<\/a><\/p>\n You are done \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":" Just how important is listener engagement\u00a0to your online broadcast? The answer: really important! Up to 86% of users return\u00a0to a website if they feel like they are a member of a community.\u00a0This sense of community may be developed through the use of group chats, message forums, social networks, or a combination of all of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"featured_image_url":"","seo_focus_kw":"","seo_meta_desc":""},"categories":[9],"tags":[],"acf":[],"yoast_head":"\n![\"music](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493296251-live_radio_chat-plus-.jpg\")
\nOne that broadcasts AND lets users influence the broadcast?<\/p>\n\n
Why Engage Your Audience At All?<\/h2>\n
![\"social](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493298734-data-chat.jpg\")
<\/p>\n<\/h2>\n
3 Ways To Engage Your Audience<\/h2>\n
\nSo how can you engage users?<\/p>\n\n
So if adding a widget is not possible, how can I engage my audience?<\/h2>\n
\n
![\"chat](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493299056-chat-room-example.png\")
<\/p>\nWhy will adding a Chat Room to your MixCloud platform make you engage more fully with your audience?<\/h2>\n
\n
Managing a professional chat room requires some understanding.<\/h2>\n
\n
\nNow, you should consider\u00a0this next option carefully. \u00a0There are 2 main options with private chats.<\/p>\n\n
Creating a new MixCloud chat room.<\/h2>\n
![\"register](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493300777-register-and-get-your-chat-code.jpg\")
\nStep 2:<\/strong>\u00a0After registering, you will go to your admin panel, where you can copy your chat room link (URL). This URL is unique for your chat room. You can distribute it, send it via email and it will be your cloud chat room.<\/p>\n![\"chat](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493300450-link-to-your-chat-room.png\")
\nStep 3:<\/strong>\u00a0Last step, add it to your cloud chat URL to your MixCloud show description.<\/p>\n![\"add](\"https:\/\/rumbletalk-images-upload.s3.amazonaws.com\/8cb8eaa7aa0c8efdda886127cc4b7953\/1493300118-mixcloud-chat-room-url.png\")
<\/p>\n